From the jungles of Colombia to the cold pampas of Argentina, converting the feedback into objective measurements is quite a challenge, requiring a variety of approaches to measure the breadth and depth of customer satisfaction.

Reliable feedback from several different groups of the Latin American Special Forces community (Airborne Regiments, Commando forces, antiterrorist units, reconnaissance platoons, etc.) is of interest to a company in order to develop new business opportunities and purchase orders.

In the Special Forces Community, measuring customer satisfaction means obtaining feedback from unit commanders concerning their experience with the company's products.

At CHILE COMPANY we provide you with an independent analysis on how your company is doing in a particular country and how you can improve your business.

Current end users, competitors and potential customers who are not currently considering the company's products (but may in the future), are some of the most important "in country" information services that Chile Company uses to capture this key feedback.

As independent consultants, we build customer satisfaction communication channels that include conversations with: Platoon and Regimental Commanders, Directors of acquisition, Research & Development project managers, Congressional Armed Forces Committee Chairman's and local defense journalist.

Our surveys and evaluations are performed in an extremely confidential "in country" environment and focus on government decision making leaders and authorities, as well as Armed Forces officials and unit Commanders.

CHILE COMPANY will not attempt to sell your products and then tell you how hard and troublesome the market is in that particular country.

On the contrary, we will measure the effectiveness of the company's existing assets (current in country representative, company's image, reps real performance, etc.) and provide you with an additional insight into areas that might be under-performing.

Members of the Special Forces community are extremely demanding, professional and loyal customers.

They are a special breed. They understand that the value and performance of a specific weapon or piece of gear, is greater than the trademark or logo of a product or service.

It is the unique product position in the minds of customers -an intangible assets- that gives your company its competitive edge and allows it to continue to generate profits.

For the Special Forces Commanders, customer satisfaction is basically an expression of feelings, attitudes and opinions about your company on 3 different levels: a) The customer view of the performance of your product. b) The customer assessment of your service level. c) The customer perception of the strength and consistency of the relationship with your company overtime.

If your products are good but you are having problems retaining and building a solid base of loyal customers

despite the current modernization process of the Latin American Special Forces, you might want to give us a call.